STUDIO PROFILE

Established in 2008, Practice + Theory is a multidisciplinary design studio.

We work on a range of projects from identities, typefaces, books and catalogues to exhibition design and installations. We’ve been featured in Creative Review (02/2008 and 04/2009), Grafik (03/2009), Wallpaper* (03/2009), New Book Design (Lawrence King), and Condensed 04.

In November 2009
Practice + Theory was recognised for typographic excellence at the international ISTD awards.

ANDREAS POHANCENIK

Andreas is an Austrian typographic designer. After graduating from Werbeakademie Wien he moved to London and received a Masters degree with distinction in communication design at Central St Martins College. Working as an independent designer in Vienna and London for more than 9 years, he set up Practice + Theory in 2008 to focus on typographic projects such as identities and exhibition design. Andreas is a member of the International Society of Typographic Designers [ISTD], design Austria [da] and the Typographische Gesellschaft Austria [tga].

REBECCA POHANCENIK

Rebecca has an interdisciplinary background in design, curating and history. Her previous work in the creative industries included creative direction and copywriting. She received a degree in curating from the Design Museum in 2009 and is currently writing a PhD thesis in history. Narrative and communication inform all of her creative work. Events and talks include Art & Science in Collaboration (Wellcome Collection 2007), The Art of Lost Words (German Gym, London 2009) and Word & Image (British Library, 2009). Recently Rebecca served as judge for a British Council competition on the theme of science and design (Beijing, November 2009).

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